ALPEN BANK LAUNCHING THE CREDIT CARD IN ROMANIA PDF
Alpen bank in Romania has been very successful in building a profitable Based on quantitative analysis, Carle should choose option-2, i.e., launch credit card. Alpen Bank: Launching the Credit Card in Romania Written Analysis of Case Presented to: Miss Tania Hassan Presented by: * Case Overview: Alpen bank has. As per the Case ‘Alpen Bank: Launching Credit Card in Romania”, the following explains strategy on Segment, Target, and Position. This Analysis also has.
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Your Answer is very helpful for Us Thank you a lot! A credit card is part of a system of payments named after the small plastic card issued to users of the system. The Alpen Bank seems hesitant to launch the credit card due to the existence of following problems: But the easiest and cost effective segment would be Affluent Customers to launch the product.
This current trend looks more promising to launch Credit Card. My presentations Profile Feedback Log out. About the Author V. Several country managers in the Asia-Pacific region had chosen to waive the joining fee entirely when launching their credit card business, but Carle believe that the premium image of Alpen Bank in Romania would allow for joining and annual fees without significantly hurting customer acquisition and retention. Launching Credit Card in Romania specifically for you. The firm rejected the idea several years earlier because of poor economic conditions in Romania.
If you wish to download it, please recommend it to your friends in any social system. A compelling business case would need to address these issues for Alpen Bank to proceed with confidence.
Alpen Bank: Launching Credit Card in Romania Essay
Given in the case is that the population of Cardholders is So, Alpen Bank targeting Affluent and Most Affluent customers would be ideal target segment to enter without spending crediit lot more marketing and administrative costs. The decision whether to target affluent class or middle class depends on the revenue they generate solely or combined. Sorry, but downloading is forbidden on this website.
ALPEN BANK: LAUNCHING THE CREDIT CARD IN ROMANIA
The bank has currently established a premium image by targeting the affluent class. Cite View Details Educators Purchase. After getting a strong foothold in the market the Bank should focus of targeting the middle class as they are affluent class of tomorrow.
Alpen bank has to make a crucial decision whether or not they should launch the credit card business in Romania. Alpen bank existing customer were affluent customers.
For this rimania we have analyzed the financial data provided to us in the case. How would the credit card opportunity compare to focusing on the core business of banking services for the affluent? How to Write a Thematic Essay.
ALPEN BANK: LAUNCHING THE CREDIT CARD IN ROMANIA – ppt video online download
The case allows students to discuss the challenges in measuring social and environmental impact and the pros and cons of quantifying the same in financial terms. In addition, the infrastructure required for a payments system was rapidly developing, and by Romania had approximately 8, ATMs andpoint-of-sale terminals for card transactions.
Considering the economic and market conditions as explained in the case, Alpen Bank should launch a credit card.
How to Write a Good Case Study. What actions should Audubon take to get to that goal? Who will it be useful to?
Branch cross-selling was a targeted sale to existing customers who entered a bank branch. Alpen Bank has been very successful in Romania building a profitable business for the wealthy — over bamk, customers in a country with 7. Leave your email and we will send you an example after 24 hours Launching Credit Card in Romania.